Objective: Redesign an existing logo and create a toolkit for the new logo created.
Logo work isn't something we did a lot, so this was a unique assignment that gave us complete freedom to update one of the many terrible logos out there. I chose the Jell-o logo. The original is iconic, but it needs an update. Jell-O IS in the midst of a redesign at the moment, but so far it hasn’t been consistent on all their products. This logo brings together Jell-O’s fun persona while giving it more consistency and a wider range of colors to use from product to product.
